4K Features & Buzz

To 4K or not to 4K – That is the Question!

To 4K or not to 4K – That is the Question! There is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers.  During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K.  We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.

4K finishing in GoPro Cineform

4K finishing in GoPro Cineform In the latest update of Adobe's Premiere Pro CC 2014.1, you can now find the GoPro Cineform codec as an export setting. When you update your version of Premiere Pro CC, this great value is automatically added to your computer. It now works native without having to use the GoPro Cineform studio application that is also available as a free download on GoPro’s website.

One on One with Mark Magidson

One on One with Mark Magidson Band Pro sits down with 'Samsara' Producer Mark Magidson to learn about his latest projects, and get his impressions of shooting 4K with the Canon EOS 1D C.

Avid High Resolution Workflows: 2K, 4K, and UHDTV

Avid High Resolution Workflows: 2K, 4K, and UHDTV As the next high-resolution media evolution approaches, a unique set of workflow challenges comes along with it. Advents in 4K and UHDTV technology offer artists and consumers higher frame rates, wider color gamuts, increased dynamic range, and higher pixel counts—but offer post-production teams potential workflow efficiency headaches.

Will 4K Be A Passing Trend?

Will 4K Be A Passing Trend?

As you might expect the battle lines have been quickly drawn on both sides of the 4K camp. The naysayers claim that most people can't tell the difference between 4K and HD. On the other side of the fence the proponents are saying that it's a major jump from HD with better color and a true immersive experience. 

4K and Avid

4K and Avid    by 4KHUB Contributor, Janet Dalton

By 2014, 4K moved beyond early trade-show rumblings to become a dominant player in the world of acquisition formats. There are many advantages to shooting 4K including increased creative flexibility to zoom and reframe shots in post, higher quality keying & 3D capabilities and a more secure medium for archiving purposes.  However, while the shift from SD to HD took almost 10 years to take hold, the move from HD to 2K to 4K is happening in less than half that time.

Is 4K Over-rated?

Is 4K Over-rated? by 4KHUB Contributor, Larry Jordan

I was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)

4K Opinions & Interviews

4K On Set

Interview Image

Arclight Productions have been shooting and finishing films—all in house—in 4K since 2009. They share their experience shooting their newest 4K documentary 'COUNTRY: Portraits of an American Sound' with us.

4K in the News

4K Cameras: What’s the State of the Art in 2014?

4K Cameras: What’s the State of the Art in 2014? A Side-by-Side Comparison of 4K Cameras and Feature Sets By Bryant Frazer With the publication of our third annual overview of the 4K camera market, it's time to start wondering how much longer a 4K camera guide will be relevant. 4K acquisition has quickly become the rule for hot new cameras, and 2014 was the year the most notable holdouts came on board, with Panasonic finally shipping its long-promised 4K VariCam 35 and ARRI announcing its ours-goes-to-11 riposte to the Red Dragon,…

Blackmagic Design adds 80fps recording to URSA Digital Film Camera

Blackmagic Design adds 80fps recording to URSA Digital Film Camera Major update includes 80 fps 4K recording, new 3:1 compressed RAW, frame guides, slow-mo playback, CFast formatting, scrolling menus and much more. Fremont, CA - November 20, 2014 - Blackmagic Design today announced Blackmagic Camera 1.9.9, a major software update with multiple new features for the Blackmagic URSA digital film camera. This new update has been developed in conjunction with the high end cinematographers that are using URSA cameras for high end work. Blackmagic Camera 1.9.9…

Amazon Will Stream in Ultra-High Def 4K by January

Amazon Will Stream in Ultra-High Def 4K by January Amazon is planning to launch 4K streaming on its Prime Instant Video service before the end of the year, the company said Wednesday. 4K is an extremely high-definition video resolution that is only compatible with certain top-of-the-line computer displays and televisions, often called “Ultra HD TVs.”

Shooting wildlife with 4K video

Shooting wildlife with 4K video Richard Sibley tried his hand at shooting wildlife with 4K video. Here he explains how he got on, and how the experience isn’t too different from taking still images. ------- I have to admit that video is a little alien to me. I enjoying editing video, but it is rarely footage that I have shot myself, and I certainly have never tackled any moving footage of wildlife. What I quickly found was that the basic principles were very similar to shooting stills. While out at a nature reserve, my…

Panasonic's Pocket-Sized 4K MFT Camera, the LX100, Just Hit Stores

Panasonic's Pocket-Sized 4K MFT Camera, the LX100, Just Hit Stores It's like having a GH4 that fits inside your pocket. Earlier last month, Panasonic introduced two of their new compact 4K cameras, the LX100 and the CM1, and though the CM1 is still testing in Europe, the LX100 is now available and ready to purchase for $899. Though this camera will probably not be the one you use to shoot your feature film, it's one very exciting little shooter thanks to its incredible image quality. It has a large micro 4/3 sensor, Leica DC Vario-Summilux f/1.7-2.8 Lens…

Practicalities of shooting 4K video stills

Practicalities of shooting 4K video stills A frame of 4K video contains 8-million pixels, more than enough to create a nice print of an image, and certainly more than enough to use as editorial on a website. Here are some of the factors you might need to take into consideration when shooting 4K video stills.

Holidays Look Brighter For 4K This Year

Holidays Look Brighter For 4K This Year Sales of 4K and Ultra HD TVs have hit $668 million so far this year, marking growth of nearly nine times over last year, and the category is expected to register a strong holiday season, according to The NPD Group. Sales of the ultra-high-resolution sets accounted for more than 7 percent of overall revenue of flat-panel TVs through Oct. 25, the market research firm said. “This has been a year of increased awareness and an evolution in pricing for 4K/UHD TVs,” said Stephen Baker, NPD’s industry analysis VP.

LG 31MU97 Professional DCI 4K Monitor Now Available

LG 31MU97 Professional DCI 4K Monitor Now Available When we mention 4K monitors, they typically have a resolution of 3840x2160. Digital Cinema 4K adds an extra 256 pixels horizontally, yielding 4096x2160 (an aspect ratio between 17:9 and 19:10). LG Electronics has just released a monitor at this resolution for video and graphics professionals, and its feature set is strongly focused on that market.

KSS Ltd ties up with Sony Corp to bring in 4K cinema technology

KSS Ltd ties up with Sony Corp to bring in 4K cinema technology Digital media and entertainment company, KSS Ltd today announced its foray into 4K space and has joined hands with Hong Kong-based Sony Corporation to bring in the 4K cinema technology. Also KSS has set up a target to install 3,000 4K cinema screens over next 2-3 years, the company said in a statement here. "KSS has always focused on providing the best technology and innovation in cinema. With this partnership with Sony, KSS aims to provide Indians a never before experience of cinema…

SanDisk flash memory and 4K storage solutions

SanDisk flash memory and 4K storage solutions SanDisk flash memory storage solutions : SanDisk Corporation, a global leader in flash memory solutions, unveiled significant upgrades to its SanDisk Extreme PRO CFast 2.0 memory card and announced that the SanDisk Extreme PRO SSD has been qualified for 4K video capture. These two products expand SanDisk’s extensive portfolio of high-performance products designed for the professional broadcast, cinematography and photography industries. The new SanDisk Extreme PRO CFast 2.0 memory cards will be available at select photo specialty stores in October. The SanDisk Extreme PRO SSD 4K storage solution is currently available online and purchasable through SanDisk’s worldwide network of authorized distributors and resellers.