4K Features & Buzz

To 4K or not to 4K – That is the Question!

To 4K or not to 4K – That is the Question! There is no shortage of hype surrounding the 4K initiative, most of it coming from the high-end camera and television manufacturers.  During our research on the 4K topic we’ve found very few compelling reasons to support this technological advancement, and quite a few points that prove the world isn’t quite ready for the current implementation of 4K.  We’ll outline some of the pros and cons of 4K technology and you can decide for yourself if 4K is the right tool for your job.

4K finishing in GoPro Cineform

4K finishing in GoPro Cineform In the latest update of Adobe's Premiere Pro CC 2014.1, you can now find the GoPro Cineform codec as an export setting. When you update your version of Premiere Pro CC, this great value is automatically added to your computer. It now works native without having to use the GoPro Cineform studio application that is also available as a free download on GoPro’s website.

One on One with Mark Magidson

One on One with Mark Magidson Band Pro sits down with 'Samsara' Producer Mark Magidson to learn about his latest projects, and get his impressions of shooting 4K with the Canon EOS 1D C.

Avid High Resolution Workflows: 2K, 4K, and UHDTV

Avid High Resolution Workflows: 2K, 4K, and UHDTV As the next high-resolution media evolution approaches, a unique set of workflow challenges comes along with it. Advents in 4K and UHDTV technology offer artists and consumers higher frame rates, wider color gamuts, increased dynamic range, and higher pixel counts—but offer post-production teams potential workflow efficiency headaches.

Will 4K Be A Passing Trend?

Will 4K Be A Passing Trend?

As you might expect the battle lines have been quickly drawn on both sides of the 4K camp. The naysayers claim that most people can't tell the difference between 4K and HD. On the other side of the fence the proponents are saying that it's a major jump from HD with better color and a true immersive experience. 

4K and Avid

4K and Avid    by 4KHUB Contributor, Janet Dalton

By 2014, 4K moved beyond early trade-show rumblings to become a dominant player in the world of acquisition formats. There are many advantages to shooting 4K including increased creative flexibility to zoom and reframe shots in post, higher quality keying & 3D capabilities and a more secure medium for archiving purposes.  However, while the shift from SD to HD took almost 10 years to take hold, the move from HD to 2K to 4K is happening in less than half that time.

Is 4K Over-rated?

Is 4K Over-rated? by 4KHUB Contributor, Larry Jordan

I was delighted when the folks at 4KHUB asked me to contribute an article to their launch. Because I have opinions about this. You can call me a skeptic, but from my perspective, this 4K business is not the solution to world peace, nor perpetual prosperity. (And, as an aside, for this article, I’ll use the term “4K” to mean all image sizes larger than 1080p HD.)

4K Opinions & Interviews

4K On Set

Interview Image

Arclight Productions have been shooting and finishing films—all in house—in 4K since 2009. They share their experience shooting their newest 4K documentary 'COUNTRY: Portraits of an American Sound' with us.

4K in the News

Canon Introduces The World’s Longest 4K Ultra-telephoto Zoom Lens For Large-format Single-sensor Cameras

Canon Introduces The World’s Longest 4K Ultra-telephoto  Zoom Lens For Large-format Single-sensor Cameras New Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens Delivers Industry-Leading Range Up to 1500mm With Built-In 1.5x Extender With the increasing use of large-format single-sensor 4K cameras for field productions like sports and nature documentaries, Canon U.S.A., Inc., a leader in digital imaging solutions, has introduced the new ultra-telephoto CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens. With the world’s longest focal length (75-1500mm with its built-in 1.5x…

AJA Io 4K Supports 4K Playback for ‘Gone Girl’ VFX Review

AJA Io 4K Supports 4K Playback for ‘Gone Girl’ VFX Review AJA Video Systems' Io 4K device for professional video and audio I/O was used to facilitate 4K playback for VFX review on director David Fincher’s Gone Girl, from 20th Century Fox and New Regency. Based on the bestselling novel of the same name by Gillian Flynn, Gone Girl stars Ben Affleck, Rosamund Pike, Neil Patrick Harris, and Tyler Perry and was released by 20th Century Fox on October 3rd. The Gone Girl production workflow was very ambitious from the get go, captured in 6K using RED…

Sony Electronics launches 4K Ultra Short Throw Projector in New York Market

Sony Electronics launches 4K Ultra Short Throw Projector in New York Market Sony’s state-of-the-art 4K Ultra Short Throw Projector is now available to consumers. Sony says the introduction of the projector is the first step in realising Sony’s “Life Space UX” vision, a new user experience that enables people to enjoy entertainment content more freely, beyond the preconceived ideas of current living spaces.

Sharper Image From 4K TVs Is a Gimmick Worth Having

Sharper Image From 4K TVs Is a Gimmick Worth Having Americans have made it clear: They don’t want a lot of gimmicks in their TVs. In an effort to improve sales, though, television makers have tried gimmicks anyway. They have praised 3-D TVs. They have promoted voice controls. And they have highlighted Internet-streaming interfaces. None have really moved the needle. The latest big selling point — ultrahigh-definition displays, also known as 4K — also faces an uphill climb. But unlike many of the gimmicks and features that have been…

First 4K OLED TV Goes On Sale Today

Southern Calif. A/V specialty chain Video & Audio Center will again be the launch pad for another technology first — LG’s 4K Ultra HD OLED TVs — at a product sendoff ceremony Thursday evening. LG said the chain will use its flagship showroom here to unveil LG’s recently announced 65-inch 4K UHD OLED set. The store is also advertising that LG’s 77-inch 4K UHD OLED set will be on display. Seated in the lap of the nation’s content creation capitol, Video & Audio Center has long been…